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5 Things Publishers Should Consider Before Using Header Bidding in 2021

Header bidding is a trending, advanced method of programmatic ad buying that allows publishers the ability to offer their website’s ad inventory to multiple demand partners in one auction, receiving bids from multiple advertisers and maximizing the amount of ad revenue publishers should receive by choosing the best possible bid. It’s called header bidding because …

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A Well-Lit Digital Advertising Ecosystem Needs Radical Observability, Not Just Transparency and Fraud Detection

Last week Gannett Co. responded to reports that they mistakenly passed inaccurate values in their header bidding auctions, reminding us that fraud detection and transparency don’t go far enough to protect publishers and advertisers against errors. Fraud detection and identifying errors are different processes, and not everything that is bad in digital advertising is necessarily …

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Are you ready for Q4?

According to the latest data, US digital ad spending is expected to hit $239.89 billion in 2022. This is a 13.6 percent increase from 2021.  Typically, a third of all ad spend takes place in Q4.  If you want to capitalize on Q4, now is the time to start planning. Here are 5 things you …

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FAQs

FAQs

We’ve collected some answers to common questions our customers have. Need help with something but don’t see a solution listed here? Contact us