Month: May 2022

Are you ready for Q4?

According to the latest data, US digital ad spending is expected to hit $239.89 billion in 2022. This is a 13.6 percent increase from 2021.  Typically, a third of all ad spend takes place in Q4.  If you want to capitalize on Q4, now is the time to start planning. Here are 5 things you …

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Radical Observability in Digital Advertising

Description While transparency and observability are often used synonymously, the ability to control and take action is what sets them apart. Transparency may inform you when something occurs, observability helps you understand why it occurred and what you can do to change the outcome. There is a programmatic ecosystem paradigm shift underway, driven by machine …

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Script Builder Updates

We are rolling out Version 3 of our script building UI. Updates will be rolled out in stages. Currently all news scripts will be in Version 3 and we are working directly with customers to upgrade existing scripts on an ongoing basis. Version 3 benefits include: Much faster page performance. Ability to clone AdUnits Ability …

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