Cookie Apocalypse

The Cookie Apocalypse Is A Data Opportunity For Publishers

Here’s a bit of good news for publishers: the sky isn’t falling, at least not anytime soon. Yes, third-party identifiers may one day become a thing of the past, but fear and stagnation during a pivotal time of industry change is unproductive.  Third-party cookie alternatives Third-party cookies have long been a staple of ad targeting, …

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