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PubWise is granted first of several patents for its Smart Path Optimization Technology® suite

Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) —  PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …

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PubWise Opens Its Bidder To Self-Serve Access For Publishers

ATLANTA (PRWEB) JANUARY 19, 2023 Programmatic advertising management platform PubWise announced today it has made its bidder available on a self-serve basis, for the first time giving publishers access to its quality demand sources and advanced optimization technology without the requirement for a managed services agreement. By joining PubWise, publishers gain immediate access to high-quality demand from all …

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