There are several ways to monetize website traffic, including: Advertising: One of the most common ways to monetize website traffic is through the display of ads. This can include banner ads, interstitial ads, and video ads. Advertisers can pay on a CPM (cost per thousand impressions) or CPC (cost per click) basis. Affiliate marketing: Affiliate …
Website Monetization: Everything You Need to Know Read More »
Description In this episode, we talk about how audience targeting will come full circle as 3rd party cookies are phased out. But it’s not all doom and gloom; contextual targeting is more relevant, timely and provides a greater degree of specificity, whereas 3rd party cookies can get stale and lack context. Find out how machine …
3rd Party Cookie Depreciation Will Lead to Better Audience Targeting Read More »
According to the latest data, US digital ad spending is expected to hit $239.89 billion in 2022. This is a 13.6 percent increase from 2021. Typically, a third of all ad spend takes place in Q4. If you want to capitalize on Q4, now is the time to start planning. Here are 4 things you …
Description In this episode, PubWise founder and CTO Stephen Johnston explores the world of data clean rooms, including the importance of privacy and what they mean for publishers of all sizes. Also answered are questions like: What is a data clean room? How can publishers gain the trust of consumers? What solutions are there for …
Description Decarbonization is in the news more than ever, and for good reason. But are some trying to take measurement of the ad industry’s carbon footprint a step too far for their own gain? In this episode, PubWise founder and CTO Stephen Johnston breaks down carbon emission measurement and the role of observability, AI and …
Publishers who have yet to migrate into header bidding as their primary programmatic have a lot to consider before they make that decision. Questions such as what header bidding even is compared to other RTB (real-time bidding) solutions, or what a header bidding wrapper could possibly be are at the forefront. These are valid questions …
Header Bidding Explained: How Header Bidding Wrappers Work Read More »
Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …
Description What do gaming and programmatic advertising have in common? Stephen Johnston is joined by publisher development and yield management expert, Matt Kaye. The two reflect on their common interest and expertise in video games and programmatic advertising to uncover insights publishers can apply to monetization in 2023. Can what we learned in years past …
One of the primary constants in digital advertising is rapid change. One of these changes that pose significant challenges to publishers and advertisers alike, is the impending deprecation of third-party cookies. With major web browsers phasing out these tracking tools, PubWise has been working on developing and implementing strategies and solutions to navigate this new …
Navigating Cookie Deprecation: How PubWise has Adapted and Continues to Innovate Read More »
Description It was only 2018, when the USPTO issued U.S. patent number 10 million. That same year there were 285,095 utility patent applications filed in the US, and only 50% were granted. This was the year we filed an application with the USPTO, and we’re not only excited that we were granted a utility patent …
Patent Granted! Now We Can Tell You All About It! Read More »
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