PubWise

PubWise is granted first of several patents for its Smart Path Optimization Technology® suite

Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) —  PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …

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Script Builder Updates

We are rolling out Version 3 of our script building UI. Updates will be rolled out in stages. Currently all news scripts will be in Version 3 and we are working directly with customers to upgrade existing scripts on an ongoing basis. Version 3 benefits include: Much faster page performance. Ability to clone AdUnits Ability …

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Seers and entrepreneurs: foreseeing the future of programmatic innovation

Pardon us for feeling a bit nostalgic, but it was four years ago this month we filed our patent for “Digital Advertising Platform With Demand Path Optimization.”  While our clients have been reaping the rewards of this key component of our Smart Path Optimization Technology (SPOT) suite for months, now that the patent has been …

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The Big Shift in Market Dynamics That Will Emerge When 3rd Party Cookies Go Away

Description Just as the sports industry has tipsters that offer betting advice, AdTech has a slew of trade pubs that each have their opinion on the post-third-party-cookie world. In this episode, Stephen dives into some of the different approaches featured in the news lately. He believes that in the future, audience size will not be …

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