Press

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform 

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology.  April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform  Read More »

PubWise is granted first of several patents for its Smart Path Optimization Technology® suite

Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) —  PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …

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