Podcasts

3rd Party Cookie Depreciation Will Lead to Better Audience Targeting

Description In this episode, we talk about how audience targeting will come full circle as 3rd party cookies are phased out. But it’s not all doom and gloom; contextual targeting is more relevant, timely and provides a greater degree of specificity, whereas 3rd party cookies can get stale and lack context. Find out how machine …

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Demise of Cookies in Digital Advertising

Description The fast-approaching cookie crackdown (third-party cookies, 3PCs) has many companies fearing the future state of digital advertising. But for Stephen, it’s seen as much more of an opportunity.  As the first fully observable programmatic advertising platform, the removal of third-party cookies plays right into the vision PubWise has been dreaming of.  This week we …

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Radical Observability in Digital Advertising

Description While transparency and observability are often used synonymously, the ability to control and take action is what sets them apart. Transparency may inform you when something occurs, observability helps you understand why it occurred and what you can do to change the outcome. There is a programmatic ecosystem paradigm shift underway, driven by machine …

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