Last week Gannett Co. responded to reports that they mistakenly passed inaccurate values in their header bidding auctions, reminding us that fraud detection and transparency don’t go far enough to protect publishers and advertisers against errors. Fraud detection and identifying errors are different processes, and not everything that is bad in digital advertising is necessarily …
Description The fast-approaching cookie crackdown (third-party cookies, 3PCs) has many companies fearing the future state of digital advertising. But for Stephen, it’s seen as much more of an opportunity. As the first fully observable programmatic advertising platform, the removal of third-party cookies plays right into the vision PubWise has been dreaming of. This week we …
Description The literal definition of future-proofing is the process of anticipating the future and developing methods of minimizing the effects of shocks and stresses of future events. Just like the underlying concept of the smart car is to free the driver from many of the mundane tasks associated with driving, machine learning in the programmatic …
Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …
Description While transparency and observability are often used synonymously, the ability to control and take action is what sets them apart. Transparency may inform you when something occurs, observability helps you understand why it occurred and what you can do to change the outcome. There is a programmatic ecosystem paradigm shift underway, driven by machine …
Here’s a bit of good news for publishers: the sky isn’t falling, at least not anytime soon. Yes, third-party identifiers may one day become a thing of the past, but fear and stagnation during a pivotal time of industry change is unproductive. Third-party cookie alternatives Third-party cookies have long been a staple of ad targeting, …
The Cookie Apocalypse Is A Data Opportunity For Publishers Read More »
Description AdTech is in the midst of a sea of change, fueled by the depreciation of identifiers and the rapid changes in privacy and regulation. In this episode, Stephen shares his perspective on the players in this space and how they could be impacted by the end of an era (cookiepocalypse). He believes everyone in …
The Latest Industry Buzz Around Identity and Addressability Read More »
Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …
Description The evolution of digital advertising is driven by innovation in technology. In this episode, we look at how one of the leading media buying platforms joins PubWise in putting a stake in the ground on the importance of end-to-end transparency by launching a product that aims to close the gap between buyers and sellers. …
Description There is a big difference between transparency and observability and in order to get the whole picture, you need to focus on what is controllable and optimizable. Ask yourself what is truly driving audience quality and CPM, and find out how the right data plus the right machine learning can give your AdOps team …
Transparency and Observability in Publisher Reporting Read More »
A transformational programmatic platform with Radical Observability™ and end-to-end connectivity to create the highest possible performance for publishers and advertisers.
Copyright© 2023 PubWise. All Rights Reserved
Tel: 678.819.3535 | info@PubWise.io