Month: March 2022

A Well-Lit Digital Advertising Ecosystem Needs Radical Observability, Not Just Transparency and Fraud Detection

Last week Gannett Co. responded to reports that they mistakenly passed inaccurate values in their header bidding auctions, reminding us that fraud detection and transparency don’t go far enough to protect publishers and advertisers against errors. Fraud detection and identifying errors are different processes, and not everything that is bad in digital advertising is necessarily …

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