Cloud Platform vs. Managed Wrapper vs. Enterprise: Understanding the Difference

PubWise is great at many things, but we surpass expectations with our header bidding platform suite of products. All are designed to meticulously optimize ad operations, enhance performance, and drive revenue growth. 

This article helps you understand which version is best for you. Let’s start with what features are standard in all of our header bidding products. 

  1. Expertise: In technology, Prebid, and machine learning, PubWise has the expertise in more than just ad operations, we have the experience and agility to adapt to market changes and ensure revenue growth. From our start in 2006 to our leadership roles in Prebid, we have the expertise to ensure you are getting everything you can from header bidding. 
  2. Vigilant Optimization: Leveraging machine learning, PubWise’s Smart Path Optimization Technology® (SPOT) adapts and learns for continuous improvement in performance over time. It’s not just about short-term gains; it’s about sustained value.
  3. Future-Proof: With advanced machine learning and cookieless targeting, PubWise innovates to meet the constantly evolving advertising landscape.
  4. Speed: The fastest speeds available – worldwide.
  5. Control: You always maintain ownership and control of your user’s experience and what goes on your property.
  6. Sophisticated Technology: For multiple ads layouts, adhesive ads, refreshing ads, and more. 

Which Option is Right for You? 

We offer three options of header bidding products that meet the needs of publishers or technologists. 

Cloud Platform: Unleashing the Power of Infrastructure

PubWise Cloud Platform redefines ad management. This is your “Prebid in a Box” header bidding solution that is tailored to your unique needs and the demands of programmatic advertising.    

The Cloud Platform is designed for publishers or adops teams that want to simplify the header bidding operations or bring their adops management in-house. With the Cloud Platform, you are able to set up and update partners, timeouts, ad units, and much more in your own header bidder config instantly; without putting in a ticket, waiting for a developer, or pushing an update. 

You get a complete infrastructure to: 

  • Centralize your Management: Easily from a point-and-click UI. No coding needed.
  • Simplify: Set up and get running simply with this turnkey solution. Build your own config for a single setup, logged in vs logged out users, different ad layouts, and more. 
  • Cost-Effective: SaaS fee – no revshare
  • Never worry about Updates: Technology changes happen all the time. We’ve got that covered for you. 
  • Be Flexible: You decide what is right for your properties from demand to when to update. 

Who is it for? 

The Cloud Platform is right for you if you want an in-house solution with your own demand partnerships, but need a technology partner that has your back. We recommend that the Cloud Platform is best suited for you if you match these requirements

One of the best things about it? You can test! Start on a small section before releasing to your entire property. We give 2M impressions free.

 Ready to get started? Check our onboarding steps for how to get started or schedule a demo.  

Managed Wrapper: Effortless Revenue Maximization

This is our original product and we focus on maximizing each and every impression with the most complete management and optimization there is. 

This product is for you if you want the most expert management and implementation of your header bidder and programmatic advertising. The Managed Wrapper is complete management where we take care of everything on your behalf. 

PubWise Empowers Publishers with: 

  • Customized and Curated: We create a configuration based on your unique properties needs and goals. 
  • Account Manager: Computers are really great, but they do not replace the need for a human manager and advocate for you.
  • Flexiblity: Your GAM or ours, your demand partners or ours. 
  • Fees only on what we manage: Already have your own AdX or widget on your site? No problem, we won’t take any fees on anything we don’t affect.  
  • Complete Management: including timeouts, identity solutions, blocks/bans, multiple layouts, ad block revenue recovery and more. 

Ready to find out more? Let’s schedule a demo and answer any questions you may have. 

Enterprise Solution: Simplifying Complexity

This is the Cloud Platform ++. The Enterprise Solution is for the publisher or company looking for their own header bidding setup and management, but with white glove support. 

Additional benefits include:

  • Training on the platform
  • Optional own URLs and branding
  • Customized Reporting: as needed based on availability
  • Prebid Server 

Interested in learning more? Let’s set up a call to discuss your specific needs. 

In summary, the Cloud and Enterprise Platforms empowers publishers with control and flexibility, while the Managed Wrapper offers convenience and expert management. For more details and pricing, explore the Header Bidding Solutions page


Share on facebook
Share on twitter
Share on linkedin
Share on email


The Secret to Publisher Monetization