Header Bidding Reporting: What you need to be Tracking
When it comes to measuring the performance of your header bidding strategy, we got you covered
Blog
Header Bidding: A New Frontier in Programmatic Advertising
The programmatic advertising industry is constantly changing, and one such change that has grown in popularity over the last year or so is header bidding.
Header Bidding: Now a Top Priority for Programmatic Advertisers
In the midst of Covid-19, PubWise discuss the emphasis on Header Bidding as a way to optimize existing revenue from programmatic advertis…
How PubWise Analytics Achieves 98% Accuracy
It’s nearly impossible to be 100% matched to another reporting system, but PubWise Analytics operates on average at 2% discrepancy from DFP Downloaded Impressions.
How to Get on Adx
If you rely on programmatic advertising, then you want to explore all of your options for monetization. A critical element to look at is Google AdX which is now integrated into DFP and the whole system rebranded as Google Ad Manager
In AdTech, Faster Really is Better
You’ve probably heard us mention how our tech is faster than competitors. Well it’s no joke. It’s absolutely faster than our competitors and we have the research to prove it. Here we will walk through how we compare to other header bidding companies. Why is fast tech important in the ad tech world? Well to …
Navigating Cookie Deprecation: How PubWise has Adapted and Continues to Innovate
One of the primary constants in digital advertising is rapid change. One of these changes that pose significant challenges to publishers and advertisers alike, is the impending deprecation of third-party cookies. With major web browsers phasing out these tracking tools, PubWise has been working on developing and implementing strategies and solutions to navigate this new …
Navigating Cookie Deprecation: How PubWise has Adapted and Continues to Innovate Read More »
PubWise Analytics Pricing Benefits Successful Header Bidding Publishers
We’ve received a lot of questions concerning pricing on eligible impressions, and not won impressions. When launching PubWise this was one of the first pricing decisions we had to make.
PubWise Can Handle Your Multicurrency Header Bidding Needs
Using DFP, PubWise supports header bidding in more than 30 currencies and we make it simple to get started.
PubWise Makes The Wires Shortlist 2022
ExchangeWire announced their shortlist for The Wires Global 2022 Awards, and guess what?! We made it! The team at PubWise is so honored and humbled to be named among this group of outstanding tech companies from all over the world, including OpenX and Quantcast. For six years now, The Wires Global Awards Programme has recognized …
