Pardon us for feeling a bit nostalgic, but it was four years ago this month we filed our patent for “Digital Advertising Platform With Demand Path Optimization.” While our clients have been reaping the rewards of this key component of our Smart Path Optimization Technology (SPOT) suite for months, now that the patent has been …
Seers and entrepreneurs: foreseeing the future of programmatic innovation Read More »
Here’s a bit of good news for publishers: the sky isn’t falling, at least not anytime soon. Yes, third-party identifiers may one day become a thing of the past, but fear and stagnation during a pivotal time of industry change is unproductive. Third-party cookie alternatives Third-party cookies have long been a staple of ad targeting, …
The Cookie Apocalypse Is A Data Opportunity For Publishers Read More »
Decarbonization is all over the news and generating less carbon emissions has never been more in focus for executives concerned with corporate social responsibility (CRS). Taking steps to reduce your carbon footprint is good for your company and the planet, especially in industries like adtech that require massive amounts of processing power to operate. All …
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As publishers and advertisers prepare for the end of the third-party cookie era, they’re looking for ways to reach customers with the right ad at the right time. Programmatic advertising, which automates how ad space is bought, sold, placed, and optimized, is emerging as a very attractive option. It’s already been growing by double digits. …
Top 8 Automation Trends in Programmatic Advertising for 2023 Read More »
Google earlier introduced new factors that it considers vitally important in enhancing the web page’s overall user experience. These factors are called the Core Web Vitals and will begin being used by Google in May 2021. Every website wants to achieve higher rankings on the search engine results. Nowadays, and it has been this way …
What are Core Web Vitals? And How to Improve Them? Read More »
Ad Refresh is a technique used by publishers to increase the number of impressions served to the web visitor during a session. This is done by creating triggers that refresh the ad based on time increments (30, 60 or 90 seconds) or even custom tailored based on user behavior. The benefit to the publisher is …
What hundreds of publishers taught us about getting Ad Refresh Right Read More »
Publishers who monetize their content utilizing programmatic advertising often have many questions about the complex and constantly evolving field. One such question is whether to use header bidding or Google’s open bidding, which is now offered through Google AdX. Both options use ad networks and ad exchanges, but their effectiveness can vary greatly. Google AdX …
What is an Ad Network and how is it different from Google AdX and Ad Exchanges? Read More »
Google is sunsetting their Scaled Partner Management (SPM) program in September 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Since the SPM program will no longer be active, Publishers are starting to ask the hard questions like; What are my options for accessing Ad Exchange (AdX) demand? How can I …
What’s all the fuss about Multiple Customer Management (MCM)? Read More »
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