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Top 8 Automation Trends in Programmatic Advertising for 2023

As publishers and advertisers prepare for the end of the third-party cookie era, they’re looking for ways to reach customers with the right ad at the right time. Programmatic advertising, which automates how ad space is bought, sold, placed, and optimized, is emerging as a very attractive option. It’s already been growing by double digits. …

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What is an Ad Network and how is it different from Google AdX and Ad Exchanges?

Publishers who monetize their content utilizing programmatic advertising often have many questions about the complex and constantly evolving field. One such question is whether to use header bidding or Google’s open bidding, which is now offered through Google AdX. Both options use ad networks and ad exchanges, but their effectiveness can vary greatly. Google AdX …

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What’s all the fuss about Multiple Customer Management (MCM)?

Google is sunsetting their Scaled Partner Management (SPM) program in September 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Since the SPM program will no longer be active, Publishers are starting to ask the hard questions like; What are my options for accessing Ad Exchange (AdX) demand? How can I …

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