There are several ways to monetize website traffic, including: Advertising: One of the most common ways to monetize website traffic is through the display of ads. This can include banner ads, interstitial ads, and video ads. Advertisers can pay on a CPM (cost per thousand impressions) or CPC (cost per click) basis. Affiliate marketing: Affiliate …
Website Monetization: Everything You Need to Know Read More »
Header bidding is a trending, advanced method of programmatic ad buying that allows publishers the ability to offer their website’s ad inventory to multiple demand partners in one auction, receiving bids from multiple advertisers and maximizing the amount of ad revenue publishers should receive by choosing the best possible bid. It’s called header bidding because …
5 Things Publishers Should Consider Before Using Header Bidding in 2021 Read More »
There’s always that one thing you wish was just a little bit easier, whether it is creating an online platform, improving digital advertising strategy, or perfecting a corn souffle.
Last week Gannett Co. responded to reports that they mistakenly passed inaccurate values in their header bidding auctions, reminding us that fraud detection and transparency don’t go far enough to protect publishers and advertisers against errors. Fraud detection and identifying errors are different processes, and not everything that is bad in digital advertising is necessarily …
According to the latest data, US digital ad spending is expected to hit $239.89 billion in 2022. This is a 13.6 percent increase from 2021. Typically, a third of all ad spend takes place in Q4. If you want to capitalize on Q4, now is the time to start planning. Here are 4 things you …
PubWise is great at many things, but we surpass expectations with our header bidding platform suite of products. All are designed to meticulously optimize ad operations, enhance performance, and drive revenue growth. This article helps you understand which version is best for you. Let’s start with what features are standard in all of our header …
Cloud Platform vs. Managed Wrapper vs. Enterprise: Understanding the Difference Read More »
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So, you want to know about header bidding. Well, here’s a handy header bidding guide.
Publishers who have yet to migrate into header bidding as their primary programmatic have a lot to consider before they make that decision. Questions such as what header bidding even is compared to other RTB (real-time bidding) solutions, or what a header bidding wrapper could possibly be are at the forefront. These are valid questions …
Header Bidding Explained: How Header Bidding Wrappers Work Read More »
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