PubWise, the leader in hyperautomation for the digital advertising industry, announced today that it has been named a Top 40 Innovative Technology Company by the Technology Association of Georgia (TAG)
PubWise has expanded its publisher services by adding Google Ad Manager to help small to mid-sized publishers and ad networks monetize their inventory more effectively.
Now leaving its early access phase, PubWise is available to the public and is offering a free analytics package for publishers that provides advanced analytics to gain insight on their current header bidding setup and easily identifies areas to improve upon.
Today we are releasing Version 4.0 of PubWise. This release is focused on UI performance and data organization.
We are rolling out Version 3 of our script building UI. Updates will be rolled out in stages. Currently all news scripts will be in Version 3 and we are working directly with customers to upgrade existing scripts on an ongoing basis. Version 3 benefits include: Much faster page performance. Ability to clone AdUnits Ability …
Our goal at PubWise is to set you up for success with header bidding and GDPR
Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …
The PubWise mission is to provide publishers with completely transparent, robust header bidding insights that lead to actionable revenue optimization
Ad Refresh is a technique used by publishers to increase the number of impressions served to the web visitor during a session. This is done by creating triggers that refresh the ad based on time increments (30, 60 or 90 seconds) or even custom tailored based on user behavior. The benefit to the publisher is …
What hundreds of publishers taught us about getting Ad Refresh Right Read More »
Google is sunsetting their Scaled Partner Management (SPM) program in September 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Since the SPM program will no longer be active, Publishers are starting to ask the hard questions like; What are my options for accessing Ad Exchange (AdX) demand? How can I …
What’s all the fuss about Multiple Customer Management (MCM)? Read More »
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