Innovation Archives

5 Things Publishers Should Consider Before Using Header Bidding in 2021

Header bidding is a trending, advanced method of programmatic ad buying that allows publishers the ability to offer their website’s ad inventory to multiple demand partners in one auction, receiving bids from multiple advertisers and maximizing the amount of ad revenue publishers should receive by choosing the best possible bid. It’s called header bidding because …

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Future-Proofing is Not a Crystal Ball

Podcasts / By Stephen Johnston

Description The literal definition of future-proofing is the process of anticipating the future and developing methods of minimizing the effects of shocks and stresses of future events. Just like the underlying concept of the smart car is to free the driver from many of the mundane tasks associated with driving, machine learning in the programmatic …

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Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform

Press / By PubWise

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform Read More »