Post Related: Cookie Apocalypse

Cloud Platform vs. Managed Wrapper vs. Enterprise: Understanding the Difference

PubWise is great at many things, but we surpass expectations with our header bidding platform suite of products. All are designed to meticulously optimize ad operations, enhance performance, and drive revenue growth.  This article helps you understand which version is best for you. Let’s start with what features are standard in all of our header …

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Demise of Cookies in Digital Advertising

Description The fast-approaching cookie crackdown (third-party cookies, 3PCs) has many companies fearing the future state of digital advertising. But for Stephen, it’s seen as much more of an opportunity.  As the first fully observable programmatic advertising platform, the removal of third-party cookies plays right into the vision PubWise has been dreaming of.  This week we …

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Navigating Cookie Deprecation: How PubWise has Adapted and Continues to Innovate

One of the primary constants in digital advertising is rapid change. One of these changes that pose significant challenges to publishers and advertisers alike, is the impending deprecation of third-party cookies. With major web browsers phasing out these tracking tools, PubWise has been working on developing and implementing strategies and solutions to navigate this new …

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Cookie Apocalypse

The Cookie Apocalypse Is A Data Opportunity For Publishers

Here’s a bit of good news for publishers: the sky isn’t falling, at least not anytime soon. Yes, third-party identifiers may one day become a thing of the past, but fear and stagnation during a pivotal time of industry change is unproductive.  Third-party cookie alternatives Third-party cookies have long been a staple of ad targeting, …

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