Last week Gannett Co. responded to reports that they mistakenly passed inaccurate values in their header bidding auctions, reminding us that fraud detection and transparency don’t go far enough to protect publishers and advertisers against errors. Fraud detection and identifying errors are different processes, and not everything that is bad in digital advertising is necessarily …
According to the latest data, US digital ad spending is expected to hit $239.89 billion in 2022. This is a 13.6 percent increase from 2021. Typically, a third of all ad spend takes place in Q4. If you want to capitalize on Q4, now is the time to start planning. Here are 4 things you …
Description The fast-approaching cookie crackdown (third-party cookies, 3PCs) has many companies fearing the future state of digital advertising. But for Stephen, it’s seen as much more of an opportunity. As the first fully observable programmatic advertising platform, the removal of third-party cookies plays right into the vision PubWise has been dreaming of. This week we …
Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …
A transformational programmatic platform with Radical Observability™ and end-to-end connectivity to create the highest possible performance for publishers and advertisers.
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