Description In this episode, we talk about how audience targeting will come full circle as 3rd party cookies are phased out. But it’s not all doom and gloom; contextual targeting is more relevant, timely and provides a greater degree of specificity, whereas 3rd party cookies can get stale and lack context. Find out how machine …
3rd Party Cookie Depreciation Will Lead to Better Audience Targeting Read More »
PubWise is great at many things, but we surpass expectations with our header bidding platform suite of products. All are designed to meticulously optimize ad operations, enhance performance, and drive revenue growth. This article helps you understand which version is best for you. Let’s start with what features are standard in all of our header …
Cloud Platform vs. Managed Wrapper vs. Enterprise: Understanding the Difference Read More »
One of the primary constants in digital advertising is rapid change. One of these changes that pose significant challenges to publishers and advertisers alike, is the impending deprecation of third-party cookies. With major web browsers phasing out these tracking tools, PubWise has been working on developing and implementing strategies and solutions to navigate this new …
Navigating Cookie Deprecation: How PubWise has Adapted and Continues to Innovate Read More »
Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) — PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …
Here’s a bit of good news for publishers: the sky isn’t falling, at least not anytime soon. Yes, third-party identifiers may one day become a thing of the past, but fear and stagnation during a pivotal time of industry change is unproductive. Third-party cookie alternatives Third-party cookies have long been a staple of ad targeting, …
The Cookie Apocalypse Is A Data Opportunity For Publishers Read More »
The Freecycle Network launched in the US market in 2003. They are the world’s largest international gifting community,
A transformational programmatic platform with Radical Observability™ and end-to-end connectivity to create the highest possible performance for publishers and advertisers.
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