Post Related: 3rd Party Cookie Depreciation

3rd Party Cookie Depreciation Will Lead to Better Audience Targeting

Description In this episode, we talk about how audience targeting will come full circle as 3rd party cookies are phased out. But it’s not all doom and gloom; contextual targeting is more relevant, timely and provides a greater degree of specificity, whereas 3rd party cookies can get stale and lack context. Find out how machine …

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PubWise is granted first of several patents for its Smart Path Optimization Technology® suite

Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) —  PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …

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Cookie Apocalypse

The Cookie Apocalypse Is A Data Opportunity For Publishers

Here’s a bit of good news for publishers: the sky isn’t falling, at least not anytime soon. Yes, third-party identifiers may one day become a thing of the past, but fear and stagnation during a pivotal time of industry change is unproductive.  Third-party cookie alternatives Third-party cookies have long been a staple of ad targeting, …

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