Timeouts Archives

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

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In AdTech, Faster Really is Better

Blog / By Rachael Johnston

You’ve probably heard us mention how our tech is faster than competitors. Well it’s no joke. It’s absolutely faster than our competitors and we have the research to prove it. Here we will walk through how we compare to other header bidding companies. Why is fast tech important in the ad tech world? Well to …

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PubWise Can Handle Your Multicurrency Header Bidding Needs

Blog / By Dwight Ringdahl

Using DFP, PubWise supports header bidding in more than 30 currencies and we make it simple to get started.

Timeouts

Header bidding auctions need some time to collect bids. The proper balance in delaying the display of ads provides just long enough to get the best bids, but not so long as to reduce viewability.

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