PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Timeouts

Header bidding auctions need some time to collect bids. The proper balance in delaying the display of ads provides just long enough to get the best bids, but not so long as to reduce viewability.

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