Glossary Terms Category: T


Header bidding auctions need some time to collect bids. The proper balance in delaying the display of ads provides just long enough to get the best bids, but not so long as to reduce viewability.


While transparency and observability are often used synonymously, the ability to control and take action is what sets them apart. Transparency may inform you when something occurs, observability helps you understand why it occurred and what you can do to change the outcome.