Smart Path Optimization Technology® (SPOT) Archives

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

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In AdTech, Faster Really is Better

Blog / By Rachael Johnston

You’ve probably heard us mention how our tech is faster than competitors. Well it’s no joke. It’s absolutely faster than our competitors and we have the research to prove it. Here we will walk through how we compare to other header bidding companies. Why is fast tech important in the ad tech world? Well to …

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Smart Path Optimization Technology® (SPOT)

Our Smart Path Optimization Technology® (SPOT) uses machine learning to shrink the infrastructure cost of serving ads, improving revenue for publishers while simultaneously slashing bid volume to improve value delivered to advertisers. It dramatically increases the breadth and depth of optimization without increasing latency or increasing bid request volumes for impressions that have low likelihood …

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Transparency and Observability in Publisher Reporting

Podcasts / By Stephen Johnston

Description There is a big difference between transparency and observability and in order to get the whole picture, you need to focus on what is controllable and optimizable. Ask yourself what is truly driving audience quality and CPM, and find out how the right data plus the right machine learning can give your AdOps team …

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