Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Smart Path Optimization Technology® (SPOT)

Our Smart Path Optimization Technology® (SPOT) uses machine learning to shrink the infrastructure cost of serving ads, improving revenue for publishers while simultaneously slashing bid volume to improve value delivered to advertisers. It dramatically increases the breadth and depth of optimization without increasing latency or increasing bid request volumes for impressions that have low likelihood of being purchased. This leads to improved revenue for publishers, infrastructure reduction for demand partners and a corresponding reduction in the carbon footprint of companies that utilize our technology.

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