Glossary Related Post: Header-as-a-service

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform 

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology.  April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform  Read More »

Header-as-a-Service

Header-as-a-service is more than just header bidding, it is prebid and header bidding management, analytics, and optimization all in one. Including programmatic services such as identity modules, customized configurations, and sophisticated ad loading.