PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Header-as-a-Service

Header-as-a-service is more than just header bidding, it is prebid and header bidding management, analytics, and optimization all in one. Including programmatic services such as identity modules, customized configurations, and sophisticated ad loading.

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