Glossary Related Post: Adx

AdX

Also known as Google AdX and now Google Ad Manager. The naming has gotten complicated, but the plain language way to describe AdX is that it’s Google’s CPM based DSP. AdX offers options like Dynamic Allocation in Google Ad Manager and is how Open Bidding (formerly EBDA) is activated. PubWise is an Google MCM Channel …

AdX Read More »

What’s all the fuss about Multiple Customer Management (MCM)?

Google is sunsetting their Scaled Partner Management (SPM) program in September 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Since the SPM program will no longer be active, Publishers are starting to ask the hard questions like; What are my options for accessing Ad Exchange (AdX) demand? How can I …

What’s all the fuss about Multiple Customer Management (MCM)? Read More »