Also known as Google AdX and now Google Ad Manager. The naming has gotten complicated, but the plain language way to describe AdX is that it’s Google’s CPM based DSP. AdX offers options like Dynamic Allocation in Google Ad Manager and is how Open Bidding (formerly EBDA) is activated. PubWise is an Google MCM Channel …
You’ve probably heard us mention how our tech is faster than competitors. Well it’s no joke. It’s absolutely faster than our competitors and we have the research to prove it. Here we will walk through how we compare to other header bidding companies. Why is fast tech important in the ad tech world? Well to …
Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …
PubWise, the leader in hyperautomation for the digital advertising industry, announced today that it has been named a Top 40 Innovative Technology Company by the Technology Association of Georgia (TAG)
PubWise has expanded its publisher services by adding Google Ad Manager to help small to mid-sized publishers and ad networks monetize their inventory more effectively.
Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …
Google is sunsetting their Scaled Partner Management (SPM) program in September 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Since the SPM program will no longer be active, Publishers are starting to ask the hard questions like; What are my options for accessing Ad Exchange (AdX) demand? How can I …
What’s all the fuss about Multiple Customer Management (MCM)? Read More »
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