Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.


Also known as Google AdX and now Google Ad Manager. The naming has gotten complicated, but the plain language way to describe AdX is that it’s Google’s CPM based DSP. AdX offers options like Dynamic Allocation in Google Ad Manager and is how Open Bidding (formerly EBDA) is activated. PubWise is an Google MCM Channel partner and we can enable AdX for all of our partners.

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