Press
Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform
Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …
PubWise Addresses Explosion of Bid Volume in Header Bidding with Smart Path Optimization Technology
PubWise, the leading Header Bidding Ad Server SaaS provider, announced today the availability of their patent-pending Smart Path Optimization Technology™ (SPOT™).
PubWise is granted first of several patents for its Smart Path Optimization Technology® suite
Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) — PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …
PubWise Named A Top 40 Innovative Technology Company
PubWise, the leader in hyperautomation for the digital advertising industry, announced today that it has been named a Top 40 Innovative Technology Company by the Technology Association of Georgia (TAG)
PubWise Offers a New Approach to Header Bidding Implementation and Analytics
Now leaving its early access phase, PubWise is available to the public and is offering a free analytics package for publishers that provides advanced analytics to gain insight on their current header bidding setup and easily identifies areas to improve upon.
PubWise Opens Its Bidder To Self-Serve Access For Publishers
ATLANTA (PRWEB) JANUARY 19, 2023 Programmatic advertising management platform PubWise announced today it has made its bidder available on a self-serve basis, for the first time giving publishers access to its quality demand sources and advanced optimization technology without the requirement for a managed services agreement. By joining PubWise, publishers gain immediate access to high-quality demand from all …
PubWise Opens Its Bidder To Self-Serve Access For Publishers Read More »
PubWise Secures Three Additional Patents in its Innovative Smart Path Optimization Technology® Suite
ATLANTA, GEORGIA, UNITED STATES, June 13, 2024 — PubWise, a leader in digital advertising logistics, proudly announces securing three additional patents for its groundbreaking “Digital Advertising Platform with Demand Path Optimization” (U.S. Patent No. 11989753, U.S. Patent No. 11961114, and U.S. Patent No. 11580572). These patents are in the patent family of PubWise’s earlier U.S. Patent …
