Podcasts Archives - Page 2 of 3

The Big Shift in Market Dynamics That Will Emerge When 3rd Party Cookies Go Away

Description Just as the sports industry has tipsters that offer betting advice, AdTech has a slew of trade pubs that each have their opinion on the post-third-party-cookie world. In this episode, Stephen dives into some of the different approaches featured in the news lately. He believes that in the future, audience size will not be …

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The Decarbonization Dilemma in Digital Advertising

Podcasts / By PubWise

Description There is a lot of debate on how to actually measure GHGs. At PubWise we focus on the top of the waste hierarchy which gives top priority to preventing waste in the first place. Our ability to improve performance while sending up to 40 percent fewer bid requests into the programmatic ecosystem reduces data …

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The Latest Industry Buzz Around Identity and Addressability

Podcasts / By Stephen Johnston

Description AdTech is in the midst of a sea of change, fueled by the depreciation of identifiers and the rapid changes in privacy and regulation. In this episode, Stephen shares his perspective on the players in this space and how they could be impacted by the end of an era (cookiepocalypse). He believes everyone in …

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The Origin Story of PubWise

Podcasts / By Stephen Johnston

Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …

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The Trade Desk’s OpenPath Announcement

Podcasts / By Stephen Johnston

Description The evolution of digital advertising is driven by innovation in technology. In this episode, we look at how one of the leading media buying platforms joins PubWise in putting a stake in the ground on the importance of end-to-end transparency by launching a product that aims to close the gap between buyers and sellers. …

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There Is No Silver Bullet for Identity

Podcasts / By PubWise

Description In times of change, be sure you don’t put all your identity eggs in one basket. In this podcast, we talk about the different solutions in the identity space and how publishers can make sure they are making the most of this opportunity. Testing options isn’t optional. In this podcast, CTO and Founder Stephen …

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Transparency and Observability in Publisher Reporting

Podcasts / By Stephen Johnston

Description There is a big difference between transparency and observability and in order to get the whole picture, you need to focus on what is controllable and optimizable. Ask yourself what is truly driving audience quality and CPM, and find out how the right data plus the right machine learning can give your AdOps team …

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What Does It Mean To Be 1st Party?

Podcasts / By Stephen Johnston

Description It’s not about festivities or politics, it’s about who owns the data. What does it mean to be ‘1st Party’ in the world of programmatic advertising? Join Tony and Stephen in our first Episode as we begin a deep dive into the future of Digital Marketing and how AI will play its part. Transcript …

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What Is Satisficing and Why Is It Important?

Podcasts / By Stephen Johnston

Description Why settle for satisfactory when optimal is within reach? In this episode, Stephen Johnston talks about the theory of satisficing, which is explained by cognitive heuristic, behavioral science, and neuropsychology, and the role it plays in the programmatic advertising ecosystem. Stephen is fanatical about using technology to move beyond “good enough” by utilizing machine …

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What Makes Digital Advertising Adversarial?

Podcasts / By PubWise

Description While AI seeks to make computers do smart things, machine learning can often be thought of as getting machines to do the dumb things really fast, over and over and over. The result is a smart thing made up of many simple building blocks. With ML our machines can learn from the past and …

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