Petclassifieds Case Study
PetClassifieds launched in the US market in early 2020. They offer a marketplace for buyers and sellers to place ads
Power to the Publisher: Creating Value In The New Advertising Supply Chain
Description In this week’s podcast, we put PubMatic’s chief commercial officer Jeffrey Hirsch on the spot about issues related to creating a more open and robust marketplace for stakeholders across the programmatic ecosystem. Listen as he and PubWise CTO Stephen Johnston share timely insights about observability, supply and demand path optimization, data interchange standards and …
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PubWise is granted first of several patents for its Smart Path Optimization Technology® suite
Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) — PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …
PubWise Makes The Wires Shortlist 2022
ExchangeWire announced their shortlist for The Wires Global 2022 Awards, and guess what?! We made it! The team at PubWise is so honored and humbled to be named among this group of outstanding tech companies from all over the world, including OpenX and Quantcast. For six years now, The Wires Global Awards Programme has recognized …
PubWise Opens Its Bidder To Self-Serve Access For Publishers
ATLANTA (PRWEB) JANUARY 19, 2023 Programmatic advertising management platform PubWise announced today it has made its bidder available on a self-serve basis, for the first time giving publishers access to its quality demand sources and advanced optimization technology without the requirement for a managed services agreement. By joining PubWise, publishers gain immediate access to high-quality demand from all …
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PubWise Secures Three Additional Patents in its Innovative Smart Path Optimization Technology® Suite
ATLANTA, GEORGIA, UNITED STATES, June 13, 2024 — PubWise, a leader in digital advertising logistics, proudly announces securing three additional patents for its groundbreaking “Digital Advertising Platform with Demand Path Optimization” (U.S. Patent No. 11989753, U.S. Patent No. 11961114, and U.S. Patent No. 11580572). These patents are in the patent family of PubWise’s earlier U.S. Patent …
Script Builder Updates
We are rolling out Version 3 of our script building UI. Updates will be rolled out in stages. Currently all news scripts will be in Version 3 and we are working directly with customers to upgrade existing scripts on an ongoing basis. Version 3 benefits include: Much faster page performance. Ability to clone AdUnits Ability …
Seers and entrepreneurs: foreseeing the future of programmatic innovation
Pardon us for feeling a bit nostalgic, but it was four years ago this month we filed our patent for “Digital Advertising Platform With Demand Path Optimization.” While our clients have been reaping the rewards of this key component of our Smart Path Optimization Technology (SPOT) suite for months, now that the patent has been …
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The Big Shift in Market Dynamics That Will Emerge When 3rd Party Cookies Go Away
Description Just as the sports industry has tipsters that offer betting advice, AdTech has a slew of trade pubs that each have their opinion on the post-third-party-cookie world. In this episode, Stephen dives into some of the different approaches featured in the news lately. He believes that in the future, audience size will not be …
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The Decarbonization Dilemma in Digital Advertising
Description There is a lot of debate on how to actually measure GHGs. At PubWise we focus on the top of the waste hierarchy which gives top priority to preventing waste in the first place. Our ability to improve performance while sending up to 40 percent fewer bid requests into the programmatic ecosystem reduces data …
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