There are several ways to monetize website traffic, including: Advertising: One of the most common ways to monetize website traffic is through the display of ads. This can include banner ads, interstitial ads, and video ads. Advertisers can pay on a CPM (cost per thousand impressions) or CPC (cost per click) basis. Affiliate marketing: Affiliate …
Website Monetization: Everything You Need to Know Read More »
PubWise is great at many things, but we surpass expectations with our header bidding platform suite of products. All are designed to meticulously optimize ad operations, enhance performance, and drive revenue growth. This article helps you understand which version is best for you. Let’s start with what features are standard in all of our header …
Cloud Platform vs. Managed Wrapper vs. Enterprise: Understanding the Difference Read More »
Description What do gaming and programmatic advertising have in common? Stephen Johnston is joined by publisher development and yield management expert, Matt Kaye. The two reflect on their common interest and expertise in video games and programmatic advertising to uncover insights publishers can apply to monetization in 2023. Can what we learned in years past …
One of the primary constants in digital advertising is rapid change. One of these changes that pose significant challenges to publishers and advertisers alike, is the impending deprecation of third-party cookies. With major web browsers phasing out these tracking tools, PubWise has been working on developing and implementing strategies and solutions to navigate this new …
Navigating Cookie Deprecation: How PubWise has Adapted and Continues to Innovate Read More »
As publishers and advertisers prepare for the end of the third-party cookie era, they’re looking for ways to reach customers with the right ad at the right time. Programmatic advertising, which automates how ad space is bought, sold, placed, and optimized, is emerging as a very attractive option. It’s already been growing by double digits. …
Top 8 Automation Trends in Programmatic Advertising for 2023 Read More »
Publishers who monetize their content utilizing programmatic advertising often have many questions about the complex and constantly evolving field. One such question is whether to use header bidding or Google’s open bidding, which is now offered through Google AdX. Both options use ad networks and ad exchanges, but their effectiveness can vary greatly. Google AdX …
What is an Ad Network and how is it different from Google AdX and Ad Exchanges? Read More »
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