Last week Gannett Co. responded to reports that they mistakenly passed inaccurate values in their header bidding auctions, reminding us that fraud detection and transparency don’t go far enough to protect publishers and advertisers against errors. Fraud detection and identifying errors are different processes, and not everything that is bad in digital advertising is necessarily …
Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) — PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …
Description While transparency and observability are often used synonymously, the ability to control and take action is what sets them apart. Transparency may inform you when something occurs, observability helps you understand why it occurred and what you can do to change the outcome. There is a programmatic ecosystem paradigm shift underway, driven by machine …
The Freecycle Network launched in the US market in 2003. They are the world’s largest international gifting community,
A transformational programmatic platform with Radical Observability™ and end-to-end connectivity to create the highest possible performance for publishers and advertisers.
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