Impression
The number of times an ad has been served, regardless of whether the user has actually seen or interacted with the ad in any way.
The number of times an ad has been served, regardless of whether the user has actually seen or interacted with the ad in any way.
An advertisement that exists between pageviews. At times they have fallen out of favor in the industry, but with user behavior based delivery and judicious application they can be a valid part of a monetization strategy.