PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Impression 

The number of times an ad has been served, regardless of whether the user has actually seen or interacted with the ad in any way.

Share on facebook
Share
Share on twitter
Tweet
Share on linkedin
Share
Share on reddit
Share

Related Content