PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

ISO 14064-1 Part 1

“ISO 14064 consists of three parts, each with a different technical focus. Part 1 of the standard is titled “Specification with guidance at the organization level for quantification and reporting of greenhouse gas emissions and removals.” This part of the standard addresses conducting greenhouse gas emission inventories of organizations such as corporations using a bottom up approach to data collection, consolidation and emissions quantification.”

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