An advertisement that exists between pageviews. At times they have fallen out of favor in the industry, but with user behavior based delivery and judicious application they can be a valid part of a monetization strategy.
& Acronyms Glossary
Programmatic Ad Terms
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.