PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Intersitial 

An advertisement that exists between pageviews. At times they have fallen out of favor in the industry, but with user behavior based delivery and judicious application they can be a valid part of a monetization strategy.

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