Fill Rate
The number of ads that were delivered to a user (an impression) compared to the number of times an ad was requested from an ad source.
Glossary Terms Category: F
First Party Data
Data collected directly from a company’s audience. Typically considered the most valuable data because of the close relationship, contextual specificity and accuracy.
First-Party Ready
You have a data strategy in place to adapt to web browser changes, new data privacy laws and personalization without third-party data.
Floor price
The minimum amount a publisher is willing to accept to serve an ad.
Frequency
The number of times an ad is served to the same consumer during a specific time period.
