Glossary Terms Category: F

Fill Rate

The number of ads that were delivered to a user (an impression) compared to the number of times an ad was requested from an ad source.

First Party Data

Data collected directly from a company’s audience. Typically considered the most valuable data because of the close relationship, contextual specificity and accuracy.

First-Party Ready

You have a data strategy in place to adapt to web browser changes, new data privacy laws and personalization without third-party data.

Floor price

The minimum amount a publisher is willing to accept to serve an ad.


The number of times an ad is served to the same consumer during a specific time period.