The number of ads that were delivered to a user (an impression) compared to the number of times an ad was requested from an ad source.
What Is Satisficing and Why Is It Important?
April 20, 2022
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PubWise
Programmatic Advertising
Terms
& Acronyms Glossary
Programmatic Ad Terms
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
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