PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Frequency

The number of times an ad is served to the same consumer during a specific time period.

Share on facebook
Share
Share on twitter
Tweet
Share on linkedin
Share
Share on reddit
Share

eBook:

The Secret to Publisher Monetization

Related Content