Data collected directly from a company’s audience. Typically considered the most valuable data because of the close relationship, contextual specificity and accuracy.
![Podcast Episode 2](https://pubwise.io/wp-content/uploads/2022/03/Podcast-e2-300x169.jpg)
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
Data collected directly from a company’s audience. Typically considered the most valuable data because of the close relationship, contextual specificity and accuracy.
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