PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

First Party Data

Data collected directly from a company’s audience. Typically considered the most valuable data because of the close relationship, contextual specificity and accuracy.

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