Glossary Terms Category: D

Demand Path Optimization

A supply side optimization technique that balances connections from supply to demand. The focus is on reducing overlapping bids from demand. While this is a supply side activity it pairs with Supply Path Optimization. At PubWise our Smart Path Optimization technology works across the Supply Path and the Demand Path to ensure both supply and demand have …

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Demand-Side Platform (DSP)

A system that allows advertisers to bid for and purchase inventory from multiple ad exchanges or SSPs, through one single interface. An DSP is the mirror of an SSP in the primary market relationship in advertising.