PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Demand-Side Platform (DSP)

A system that allows advertisers to bid for and purchase inventory from multiple ad exchanges or SSPs, through one single interface. An DSP is the mirror of an SSP in the primary market relationship in advertising.

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