Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.


The term decarbonization literally means the reduction of carbon. This can be achieved by reducing the greenhouse gas emissions produced by the combustion of fossil fuels as well as absorbing carbon from the atmosphere by capturing emissions and enhancing carbon storage. Businesses are increasing their commitment to become carbon neutral with sustainable business practices.

Here at PubWise, our Smart Path Optimization Technology® (SPOT) uses machine learning to shrink the infrastructure cost of serving ads. Anyone who utilizes our technology is contributing to our commitment to reduce our carbon footprint.

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