PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Demand Path Optimization

A supply side optimization technique that balances connections from supply to demand. The focus is on reducing overlapping bids from demand. While this is a supply side activity it pairs with Supply Path Optimization. At PubWise our Smart Path Optimization technology works across the Supply Path and the Demand Path to ensure both supply and demand have improved outcomes.

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