Glossary Terms Category: C


Cookies, often referred to as HTML cookies, HTTP cookies, Internet cookies, or browser cookies, are small text files used to identify individual users browsing the web. Cookies allow each site to recognize a user as the same person that has visited the site before.There are different types of cookies – technically similar, but with different …

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CPM (Cost per Thousand)

Metric that shows how much it costs to serve 1,000 ad impressions. Also used as a standard measure for buying display ads, as inventory is generally sold on a CPM basis.