vCPM Archives - PubWise

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform Read More »

Programmatic Trends for 2022

Podcasts / By Stephen Johnston

Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …

Programmatic Trends for 2022 Read More »

The Origin Story of PubWise

Podcasts / By Stephen Johnston

Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …

The Origin Story of PubWise Read More »

vCPM

Viewable CPM is the cost per 1000 viewable impressions. It is related to CPM, but only for viewable impressions. When advertising is sold this cost metric is used to describe selling only viewable impressions which are impressions that cross an agreed upon viewability threshold. PubWise employs various techniques like Lazy Loading, Viewable Refresh and more to ensure …

vCPM Read More »

Glossary Related Post: vCPM