Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.


Viewable CPM is the cost per 1000 viewable impressions. It is related to CPM, but only for viewable impressions. When advertising is sold this cost metric is used to describe selling only viewable impressions which are impressions that cross an agreed upon viewability threshold. PubWise employs various techniques like Lazy Loading, Viewable Refresh and more to ensure the value of inventory is retained by improving viewability.

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