Description The fast-approaching cookie crackdown (third-party cookies, 3PCs) has many companies fearing the future state of digital advertising. But for Stephen, it’s seen as much more of an opportunity. As the first fully observable programmatic advertising platform, the removal of third-party cookies plays right into the vision PubWise has been dreaming of. This week we …
You’ve probably heard us mention how our tech is faster than competitors. Well it’s no joke. It’s absolutely faster than our competitors and we have the research to prove it. Here we will walk through how we compare to other header bidding companies. Why is fast tech important in the ad tech world? Well to …
Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …
Supply path optimization is a group of related activities that improve the problems of auction duplication and increase the quality of supply that is presented to the demand side. This is largely a demand side activity, but pairs with Demand Path Optimization. At PubWise our Smart Path Optimization technology works across the Supply Path and …
A transformational programmatic platform with Radical Observability™ and end-to-end connectivity to create the highest possible performance for publishers and advertisers.
Copyright© 2023 PubWise. All Rights Reserved
Tel: 678.819.3535 | info@PubWise.io