Glossary Related Post: Supply Path Optimization

Demise of Cookies in Digital Advertising

Description The fast-approaching cookie crackdown (third-party cookies, 3PCs) has many companies fearing the future state of digital advertising. But for Stephen, it’s seen as much more of an opportunity.  As the first fully observable programmatic advertising platform, the removal of third-party cookies plays right into the vision PubWise has been dreaming of.  This week we …

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Supply Path Optimization

Supply path optimization is a group of related activities that improve the problems of auction duplication and increase the quality of supply that is presented to the demand side. This is largely a demand side activity, but pairs with Demand Path Optimization. At PubWise our Smart Path Optimization technology works across the Supply Path and …

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