PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Supply Path Optimization

Supply path optimization is a group of related activities that improve the problems of auction duplication and increase the quality of supply that is presented to the demand side. This is largely a demand side activity, but pairs with Demand Path Optimization. At PubWise our Smart Path Optimization technology works across the Supply Path and the Demand Path to ensure both supply and demand have improved outcomes.

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